We are your trusted manufacturing & engineering partner

Our foundation is built on years of experience and a commitment to excellence.

Leveraging global expertise to deliver local excellence.

Entellus was founded with a simple vision - to bring global market insights to meet local needs. From steel and mining to power and agro products, we strive to provide reliable, high-quality solutions with a focus on connecting markets and fostering lasting partnerships.
Bridging global expertise with local industry needs.
Delivering high-quality, reliable products to empower your business.
Building lasting partnerships through exceptional service and solutions.

Goel Group

Goel Group is one of the leading business houses in Central India. Since its inception in 1990, the group has grown significantly, with a strong foundation in steel production. Over the years, Goel Group has expanded into various industries, becoming one of the major steel producers in the region.

The group has diversified into sectors such as Sponge Iron, Iron Ore Beneficiation, Pellets, Steel Billets and Blooms, using advanced technologies like Induction Furnaces and Continuous Casting Machines. We also manufacture Hot Re-rolled Steel Products, Ferro Alloys, Fly Ash Bricks, and run a Captive Power Plant, ensuring backward and forward integration.

In addition to steel, the group has expanded into non-steel sectors such as Media, Digital Marketing, and Hydro Power.

The group’s latest venture, Shri Bajrang Power & LTT, is built upon our years of experience across diverse industries. This new initiative, alongside Entellus, aims to leverage our global expertise to serve markets worldwide, offering the highest quality products. Based in Dubai, with its strategic business advantages, we are committed to delivering excellence and meeting customer needs globally.

Our philosophy is based on a conceptual approach inspired by vision and Mission

Strategic Location in Dubai- Your Bridge to the Global Market

Operating from Dubai, a prime location in a Free Trade Zone, we enjoy the unparalleled advantages of ease of doing business, enabling us to quickly and efficiently navigate global markets. Dubai’s strategic location positions us to connect international trade seamlessly across Asia, Africa, Europe, the US, and China.

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Meet our Leadership

Mr. Shimmer Goel

Director

Experience and Legacy

Led by a team of experienced professionals, including Mr. Shimmer Goel and Mr. Nandan Rao, our leadership fosters a culture of excellence and innovative thinking. With their guidance, we continue to push boundaries and redefine the standards for global commodity trading.

Mr. Nandan Rao

Director

Board of Directors

Mr. Rajendra Goel
Executive Director
Mr. Narendra Goel
Managing Director
Mr. Anand Goel
Executive Director
Mr Suresh Goel
Independent Director
WE INTEGRATE GLOBAL MARKET EXPERTISE WITH EXECUTION

A strong foundation in global commodity trade

  • Our Mission
  • Our Vision
  • Our Values

Our mission is to deliver value through efficient global commodity trading, with a strong focus on metals. We enable businesses to access quality commodities through reliable sourcing, seamless logistics, and execution-led trade practices - built on trust, transparency, and long-term partnerships.

Our vision is to become a globally trusted commodity trading partner that bridges markets, simplifies supply chains, and powers sustainable growth. From Dubai to the world, we aim to make global trade more connected, efficient, and dependable.

We are driven by integrity in every transaction, precision in execution, and accountability across the supply chain. Our values are rooted in long-term relationships, quality assurance, and a commitment to delivering consistent value in a fast-moving global market.